Why You Shouldn’t Wait to Add a Lead Magnet to Your Site
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No matter where you go on the internet, you’re bound to come across a lead magnet sooner or later. And if you haven’t added a lead magnet to your website, or haven’t found the right one yet, now is the time to implement this essential lead generation tool.
A lead magnet can be a powerful asset. It can help improve and tailor your marketing efforts to potential leads, build customer trust, and establish yourself as an authority in your industry.
Here’s why you shouldn’t wait another minute to add a lead magnet to your site.
What Exactly Is the Goal of a Lead Magnet?
Your website should be the top tool in your marketing arsenal to attract leads and bring in new business online. There’s a lot that you can do to bring leads to your website—advertising, SEO efforts, social media campaigns—but what’s the next step?
A major part of any customer’s conversion journey is capturing their information so you can deepen the business relationship. The more information you have, the more you can fine-tune your efforts to fit the leads that come your way. Your lead magnet is key to getting customer contact information.
Investopedia defines a lead magnet as “a free time or service that is given away for the purpose of gathering contact details,” continuing to say that, “lead magnets can be trial subscriptions, samples, white papers, e-newsletters, and free consultations.” The goal is to create sales leads, then convert these leads to paying customers. These customers exchange their information for lead magnets.
If someone browses your website but they don’t share their information, you miss that chance to connect. Every new lead is an opportunity for a new sale and new growth for your business. So why not add tools to your site to generate new leads? Lead magnets make it all possible.
How You Can Benefit
Lead magnets are vital to generating new leads. Once you get the information, you can start to nurture that relationship and guide leads through the sales funnel. Most often, this starts with capturing an email address.
But like you, your leads don’t want to give their email out to just anyone without a compelling reason. After all, the average person receives 121 business emails every day.
Email addresses are a very personal thing to give you. You have to offer something in return—something like a lead magnet. Forbes reported that it takes somewhere between 7 to 10 touchpoints with a brand to convert a lead to a customer, pointing out that lead magnets improve the quality of each of those interactions, making more of each touchpoint. They also reported that one business experienced 51 new leads after just one month of adding a lead magnet of a free downloadable fact sheet to their site.
More leads—and more quality interactions with those leads at the beginning of their business relationship with you. What could be better?
Lead magnets also help you build credibility and trust and establish authority in your industry. By offering educational information and other resources, potential leads get to see more about how great your business is and witness all the ways you excel at what you do.
Simple, Effective Lead Magnet Tools
Are you ready to deepen your marketing strategies? Your lead magnet is where your marketing efforts begin.
At JAW Dropping Designs, we firmly believe in the power of lead magnets. Take a quick look through our site and you’ll find them on almost every page! We’ve seen lead magnets work for us and our clients, and we’re eager to help you implement them on your website.
When you promote lead magnets on your site, you provide potential clients with upfront value. You set yourself apart with the magnet you offer. And, you collect important lead information that sets your sales funnel in motion. You get a chance to reinforce your brand and create additional touchpoints to encourage conversions.
JAWDD can implement a unique, effective lead magnet on your current website to help you start generating more leads quickly. These lead magnets are so important to us that we build their functionality into every custom website we create. Let us help you turn your site into a non-stop conversion machine. Visit our lead magnet page to discover the very simple solutions JAWDD can provide.
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